Press: VERDEXCHANGE 2012 Explores critical energy issues

Financing Green Infrastructure at VX2014 (Paul Brown)

Instant Parks Emerge Throughout City (Carrie Rossenfeld)

How 'Hybrid Electric Buildings' Will Transform Commercial Real Estate (Bill Roth)

California PUC President: The Utility Death Spiral Is 'Last Year's Hype' (Herman K. Trabish)

The Next Big Vision: California and Global Leaders in Sustainability Convene for 2014 VerdeXchange in Los Angeles (Lauren Michele)

Connecting the Dots: VerdeXchange/FutureBuild Conference Looks at the Sustainable Los Angeles of Tomorrow (Roger Rudick)

Can California's Clean Energy Ambitions Survive the Shale Oil and Gas Surge? (Herman K. Trabish)

Participation à la Conférence VerdeXchange - Le Québec se positionne comme un partenaire-clé des leaders mondiaux en transports électriques et en économie verte (Parti Québecois)

Just Confirmed: Mayor Eric Garcetti to Participate in VerdeXchange Conference! (

Green Building & Design magazine's Timothy Schuler interviews VerdeXchange Chair and Founder David Abel ahead of the VX2014 VerdeXchange Conference in Los Angeles: 

Green Building and Design: Person of Interest: Robyn Beavers (Russ Klettke)

Is the Sun Setting on Large Scale Solar? Which Way, LA?'s Warren Olney talks to SolarCity's Sanjay Ranchod, a VX2014 speaker, on recent developments within the industry:

Lancaster, California's Mayor Rex Parris Leads City to Become First to Mandate Residential Solar Energy (The Planning Report)


FOR IMMEDIATE RELEASE                                                                                                

Media Contact:
Kevin J Madden, VerdeXchange



2012 Press Release:

VERDEXCHANGE 2012 Conference Demystifies Trillion Dollar Green Energy Economy 

Global and California energy and sustainability leaders meet under one roof to debrief energy policy and to explore what drives clean technology markets.

LOS ANGELES, Calif., Jan. 24, 2012 – Gathered for two days to share best practices and network, local and global business and government leaders tackled some of the most pressing energy issues at VerdeXchange 2012 in downtown Los Angeles. In its fifth year, the conference drew an executive-level audience of more than 500 industry leaders from various sectors of the green economy, along with government officials from the local, regional, and international levels, including Korea, China, Japan, Germany, Canada and Australia.

James Goldstene

David Abel, chairman of VerdeXchange, Reheis-Boyd, president of Western States Petroleum Association, and Ron Nichols, general manager of LADWP, opened the conference’s first plenary panel,  “Is Renewable Energy Beyond the Tipping Point?” Forty-one expert panels followed over the two days. More than 140 speakers and panelists, including government officials, clean technology leaders, and procurers involved in energy efficiency, transmission, alternative-fueled vehicles, clean water, alternative fueled transportation, carbon trading, and green building, shared best practices and insights on the green economy marketplace. 

“The value of the VerdeXchange Green Marketmakers' conference is immeasurable for me,” said Jonathan M. Weisgall, vice president of Legislative and Regulatory Affairs, MidAmerican Energy Holdings Company, who flew out from Washington, D.C., for the conference. “Over just a couple of days I was able to meet and speak with top public and private sector leaders in the energy and renewables industries here and abroad.”

Immediately after the news hit the wires, MidAmerican Energy Holdings Company shared with conference attendees that the company had established a new business to support its move into the unregulated renewables market. MidAmerican Renewables, LLC will oversee wind, geothermal, solar, and hydro projects that produce energy to be sold in the renewables market, Weisgall said.

Additional conference highlights included a luncheon plenary on California’s cap and trade policy compared to Australia and the United States, which was moderated by former U.S. Secretary of Commerce Mickey Kantor.  The panelists were James Goldstene, executive officer of the California Air Resources Board; Robert Owen-Jones of Australia’s Department of Climate Change and Energy Efficiency; and Frank Harris, manager of Corporate Environmental Policy at Southern California Edison.  Mayor Antonio Villaraigosa gave the closing comments.

“VerdeXchange 2012 brought together the brightest minds in the green economy from around the world to address challenges and identify viable solutions,” Abel said. “Given the changing political climate in the United States and the volatility of the global energy supply, coupled with increasing demand, it’s never been a more critical time to address the future of energy here and abroad.”

This year’s sponsors included Shaw Group, PricewaterhouseCoopers, Southern California Edison, Southern California Gas (A Sempra Energy Utility), Metropolitan Water District, METRO, AQMD, Tierra Global Advisors, NRG evGO, and KOTRA (Korea Trade-Investment Promotion Agency). 

About VerdeXchange, LLC

VerdeXchange, LLC is an environmental think tank and publisher created to inform and strategically advise green innovators wishing to diffuse green technology and innovations in the marketplace.

Visit for more information. Follow this year’s conference using #VX2012.


Making Utility-Scale Renewable Energy a Reality in California
Independent Voter Network 

LA's Transition to a Greener Economy
Tripple Pundit

Bottlenecks of Utility Scale Renewable Energy
Tripple Pundit

Mayor Works to Bring Clean Tech to Los Angeles
Tripple Pundit

Los Angeles Department of Water and Power Aims at 33 Percent Renewables by 2020
Green Tech Media 

Making Clean Tech a Commercial Reality, Faster
Tripple Pundit 

VerdeXchange 2012 explores critical energy issues
PV Magazine

Los Anegels: Clean Tech Capital of America? 
Los Angeles Local 

CleanTechnia and Scientific American report on VerdeXchange 2012
Scientific American

Clean Transportation - VX2011 closed with an announcement by Los Angeles-based Balqon Corporation of the sale of 300 electric drive systems to China-based Winston Global Energy (Jan. 26, 2011).
Sacramento Bee
Profiting from AB 32 - An article detailing VX2011's focus on the moneymaking potential of California's climate change legislation (Feb. 1, 2011).
Smart Grid Future for California - A strong contingent of VX2011 attendees from utilities like Southern California Edison detailed the challenges and opportunities from building out a smart grid for the state's energy distribution infrastructure (Feb. 1, 2011).
Japanese Clean Tech Business Interest - Many Japanese companies, led by the Japanese Consulate General in Los Angeles, participated in VX2011, sharing ideas and energy for future clean tech partnerships (Jan. 31, 2011).
UTB (VX2011 footage starts at 7:13)
Transmission Challenges - VX2011's focus on renewables included expert testimony on the challenges of renewables integration ahead of aggressive renewable portfolio requirements (Jan. 28, 2011). 
Blending Gas and Renewables - VX2011 panelists from utilities discussed the need for natural gas facilities to back up the intermittent power supply generated by renewable sources (Jan. 27, 2011).  

Japanese Consul-General Brokering Critical Partnerships - VX2011 gave numerous Japanese companies a chance to share their clean and green products with the California and Los Angeles markets (Jan. 28, 2011).
Consulate-General of Japan in Los Angeles
VERDEXCHANGE News VX2011 Event Issue - a quarterly journal featuring some of the speaker, issues, and news that drive the agenda of the VERDEXCHANGE annual conference (Jan. 4, 2011). 
VERDEXCHANGE News Winter 2011

Public Radio (KPCC) Coverage of VERDEXCHANGE 2010 (Feb. 1, 2010)
Video from Mayor of L.A. Remarks to VERDEXCHANGE Conference 2010 (Feb. 1, 2010)

Public Radio (KPCC) Coverage of VERDEXCHANGE Green Jobs Focus (Jan. 24, 2010)

2009 VERDEXCHANGE Conference featured in full page advertisement in January 21, 2009 edition of the Los Angeles Times
Download the pdf (2.5 MB) of the advertisement, which features a partial list of conference speakers.
2009 VerdeXchange Conference featured in full page advertisement in January 15, 2009 edition of the Los Angeles Times 
Download the pdf (2.5 MB) of the advertisement, which features a partial list of conference speakers.